Search Engine Optimization
Search engine optimization (SEO) is the practice of making your website ready to be indexed by Google, Bing, Yahoo, and others, as well as improving the visibility and rank of a website in search engine results. SEO is composed of four major categories including:
- On-Site SEO – Including keyword density, proper use of header tags (H-tags), and meta information (indexing information specifically for the search engines).
- Link Building – Links from relevant, informational sites that point to yours in a ‘follow’ anchor link. Also avoiding link farms, and spammy links (these can actually hurt you rather than help you).
- Quality Content – Information that is concise and to the point, structured for ease of reading for humans, and in a hierarchy that is easy for search engines to understand.
- Search Friendly Design – Sites built with up-to-date web standards, fast load times, without unnecessary ‘junk code’, and the ability to be visually captivating to users without being unreadable by search engines.
Why Does My Web Site Need SEO?
SEO is the key to web sites being found by people searching online.
In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive. SEO has been proven to be one of the most cost-effective forms of internet marketing available. Internet Business SEO is a leader in the science of search engine optimization and our clients have achieved a very high ROI – Return on Investment – from using our internet marketing services.
Flashy websites are not found by internet search engines.
Have you ever wondered why your fine looking website with interesting graphics, photos, video, and copy never gets any internet traffic? The short answer is that your website is not optimized for search engines. The long answer is search engines are very technical and employ programs called “robots” that constantly search the internet for content related to “keywords”. The content they find is associated to specific keywords and stored in massive databases. It is these databases that you are searching when using your favorite search engine. When you have a website that is mostly graphics and flash, you are not being indexed nearly as much. You can have an attractive website that is optimized, if your website developer knows what he or she is doing.
Achieve Your Business Goals
Increase your web site traffic and leads – that’s our promise.
There will be over 200 million searches performed on the Internet “today”, and more than 70% of those searchers will not look beyond the first page of the search results. Many of these searchers are looking for your services but they don’t know you exist.
Search optimization is highly-competitive and the process requires an intense focus as well as an up-to-date understanding of how the search engines operate. At Internet Business SEO our staff has over 12 years (that’s about the time Google started!) of experience with web site placement through the major search engines. We keep things simple and continue to evolve our strategies with the ever changing search engine algorithms. With our proven search engine promotion process, we have secured first page “organic” rankings for our clients for years. Our expertise not only entails the search engine optimization of your web site content but we also provide additional Internet Marketing Services for driving more “qualified” traffic and leads to your businesses web site.
Qualified Leads that Convert
There are thousands of firms today claiming to be the best Internet marketing firm around, but they lack the real-life evidence of their purported success. Internet Business SEO is in the results business and our results are quantifiable. Internet marketing is no different than traditional selling, it’s a number game. The simple fact of selling is if you want to increase sales you need to increase the number of leads you have in your pipeline. The more leads driven to your web site the better your odds for converting more of those leads to prospects and clients.
Internet Business SEO has “real” success stories from “real-world” clients to show you what you can expect in terms of success with your web site. Top rankings are important for your business, but even more important is that you are bringing in targeted traffic that converts to sales.