Q. What does SEO stand for?
A. Search Engine Optimization
Q. What is Search Engine Optimization (SEO)?
A. Search Engine Optimization (SEO) is the process of modifying the content within a website specifically for search engines with the goal of achieving the highest possible rankings according to specific keywords.
Q. Do I need to optimize my web site?
A. When a website is “optimized”, keywords are added to your website’s content and behind the scenes within the website’s coding. This helps search engines locate your site when people type in specific words or phrases during their searches.
Q. Why is SEO so important?
A. It is estimated that over 85% of people use the Internet to search for products or services with the intent of purchasing. Search engine optimization ensures your website has all the necessary keywords to position high in search results. Without a ranking in the top 20, your website has little to no chance of being found by potential customers.
Q. How quickly will I see search engine optimization results?
A. There are many factors that contribute to when and where your website is ranked on various search engines. Using keywords carefully and creatively is just one way to ensure that search engines find your site. Adding PDFs, links to other sites and links to your website from other locations also contribute to your placement on search engines.
Be patient. It can take up to 3 to 6 months to get a good idea of where your website will rank.
Q. How many search engines and directories should I submit my website to?
A. Although there are thousands of directories and search engines on the Internet, only a handful (three or four) make up about 95 percent of the traffic. If your website is optimized correctly, many of the search engines should pick your website up on their own.
If you’re having difficulty getting listed on a particular search engine, Internet Business SEO can help by reviewing and updating your current content and keyword lists. If these changes don’t help your ranking, we can talk about sponsored search engine listings. We will also help you by suggesting the directories in which we think your site should be listed.
Q. How can I ensure that my site will be in the top 10 of search engines?
A. The only way to guarantee that your website is listed near the top of a search engine is to pay for that spot. If you take a look at Google, Ask, Yahoo or many of the other search engines, you’ll notice that the top few listing are shaded. This is an indication that the website has paid to be a sponsor. So whenever a particular word or certain phrases are typed in for a search, that website will always come up first.
If you don’t want to pay for a top spot, your best strategy is make sure that your content and keywords are carefully and creatively placed and that they accurately describe your business, product or service. Internet Business SEO can help with this.
Q. Why do I need search engine optimization, I used a submission tool to hundreds of search engines, isn’t that enough?
A. Optimization and Submitting to directories are not the same thing. It’s not enough to just submit your web site to search engines, it’s not how often you submit to the search engines, or the number of search engines you submitted to. The key is the “ranking” in the search engines that brings traffic to your web site. If your site isn’t optimized with the best possible keywords for your specific business, the amount of submissions will not bring you the targeted traffic you want.
Q. I don’t know what keyword(s) to use, we are not very knowledgeable in this arena, can you assist us in identifying the right keyword phrases?
Yes, Internet Business SEO will research your business and competitors and then recommend a list of keywords we think would be appropriate. An easy way to get an idea of what keywords you should be optimizing your site for is to research your competitors or simply fill out our free SEO Evaluation form.
Q. Why don’t you use doorway pages in search engine optimization?
A. Doorway pages are considered spam by most search engines. If one search engine considers a page potential spam it will not be used by any of them! We take great pride in our clean reputation in the industry and do not use “black hat” methods to improve search engine rankings for our clients.
Q. What is a domain name?
A. A domain name is the unique address assigned to a website, such as www.internetbusinessseo.com Ideally, it ends with .com (or .org if you’re a nonprofit) because this is the most common extension for website addresses. Other extensions, such as .net, .biz and .tv, also work, but people may have more difficulty remembering those. Your domain name should be related to your company, easy to remember and simple to spell.
Q. Choosing a domain name?
A. When it comes to being found on the internet, your domain name plays a HUGE roll. If the domain name contains the words the user searches for you have a great chance of being found first on the search engines. Internet Business SEO can help you find and purchase the perfect domain name (or names) for your business.
Q. What is pay-per-click?
A. Pay-per-click is an internet marketing strategy in which the advertiser pays for a top position on the search engines. The advertiser pays only when a potential client clicks on the ad. The click leads to the advertiser’s website. Done correctly, this can be a VERY cost effective way to promote your business on the Internet.
Q. What are web analytics?
A. Web analytics are used to collect data that detail people’s behavior on the Internet. The type of data collected usually includes web traffic reports, e-mail response rates, direct mail campaign data, sales and lead information, user performance data such, and other custom metrics as needed.
As a part of our search engine optimization service, Internet Business SEO applies web analytics to our clients’ websites and provides the reports as needed.