Q. What does SEO stand for?

A. Search Engine Optimization

Q. What is a domain name?

A. A domain name is the unique address assigned to a website, such as www.internetbusinessseo.com Ideally, it ends with .com (or .org if you're a nonprofit) because this is the most common extension for website addresses. Other extensions, such as .net, .biz and .tv, also work, but people may have more difficulty remembering those. Your domain name should be related to your company, easy to remember and simple to spell.

Q. Choosing a domain name?

A. When it comes to being found on the internet, your domain name plays a HUGE roll. If the domain name contains the words the user searches for you have a great chance of being found first on the search engines. Internet Business SEO can help you find and purchase the perfect domain name (or names) for your business.

Q. What is pay-per-click?

A. Pay-per-click is an internet marketing strategy in which the advertiser pays for a top position on the search engines. The advertiser pays only when a potential client clicks on the ad. The click leads to the advertiser’s website. Done correctly, this can be a VERY cost effective way to promote your business on the Internet.

Q. What are web analytics?

A. Web analytics are used to collect data that detail people's behavior on the Internet. The type of data collected usually includes web traffic reports, e-mail response rates, direct mail campaign data, sales and lead information, user performance data such, and other custom metrics as needed.
As a part of our search engine optimization service, Internet Business SEO applies web analytics to our clients' websites and provides the reports as needed.

Q. Why do I need to optimize my web site?

A. When a website is "optimized", keywords are added to your website's content and behind the scenes within the website's coding. This helps search engines locate your site when people type in specific words or phrases during their searches.

Q. How quickly will I see search engine optimization results?

A. There are many factors that contribute to when and where your website is ranked on various search engines. Using keywords carefully and creatively is just one way to ensure that search engines find your site. Adding PDFs, links to other sites and inks to your website from other locations also contribute to your placement on search engines.

Be patient. It can take up to 3 to 6 months to get a good idea of where your website will rank.

Q. How many search engines and directories should I submit my website to?

A. Although there are thousands of directories and search engines on the Internet, only a handful (three or four) make up about 95 percent of the traffic. If your website is optimized correctly, many of the search engines should pick you site up on their own.

If you're having difficulty getting listed on a particular search engine, Internet Business SEO can help by reviewing and updating your current content and keyword lists. If these changes don't help your ranking, we can talk about sponsored search engine listings. We will also help you by suggesting the directories in which we think your site should be listed.

Q. How can I ensure that my site will be in the top 10 of search engines?

A. The only way to guarantee that your website is listed near the top of a search engine is to pay for that spot. If you take a look at Google, Ask, Yahoo or many of the other search engines, you’ll notice that the top few listing are shaded. This is an indication that the website has paid to be a sponsor. So whenever a particular word or certain phrases are typed in for a search, that website will always come up first.

If you don’t want to pay for a top spot, your best strategy is make sure that your content and keywords are carefully and creatively placed and that they accurately describe your business, product or service. Internet Business SEO can help with this.

 

Not seeing an answer or question? Call us at 763.432.5313.